GEMELLA JEWELS LOOKBOOK
CLIENT // GEMELLA JEWELS
YEAR // 2026
New York City–based jewelry designer Gemella Jewels approached Moda Operandi to produce and shoot imagery for their 2026 lookbook. I led the art direction, using thoughtful styling and bold contrast to amplify the strength and sculptural presence of each piece, while soft, moody lighting and cool-toned backdrops highlighted the collection’s texture and form. The result was refined, artful compositions that quietly draw attention to each piece.
TEAM
Creative Director: Juliana Cala, Photographer: Chris Grosser, Styling: Colin Welch, Talent: Awour Dit, Production: Donna Chon, Post Production: Kelvyn Peralta